Meet the Urban Orthodontic Family!

Dan Lucero

Dan has been a part of our practice for twelve years.  Born in California and raised in Connecticut, Dan has called Union City his home for the past 21 years.  He graduated from Union Hill High School in 2005 and further achieved a bachelor’s and master’s degree from Rutgers University.  He believes in giving back to the community, and currently works full-time in education as a guidance counselor.  Dan aspires to own a quaint coffee shop and one day live in his native California.



Daisy Grullon

Daisy has been a part of the practice for over seventeen years and truly loves all aspects of Orthodontics. Originally from the island of Dominican Republic she received her bachelor’s degree in Biology from the Universidad Autonoma de Santo Domingo.  Daisy has also received a degree in Early Childhood Education from Montclair State University.  She has two adult sons, her eldest son works as technical support for Samsung and her youngest son works as a High School History teacher.  Having personally seen the benefits of quality orthodontic treatment for her children at an early age, she is passionate about educating patients and parents of all the benefits of braces. She looks forward to greeting you at your next visit with her memorable smile!



Elvira Contla


Elvira has dedicated over seven years to the practice. She first started as a high school student in 2010 and has grown tremendously as a part of our family. She graduated from Union City High School in 2011 and continued her education at Montclair State University where she received her bachelor’s degree in Sociology. She is passionate, friendly and takes pride in providing the highest standard in customer service and patient care. It is difficult to miss her friendly smile as you walk in for your next visit.



Jessica Chavez


Jessica has more than six years of orthodontic experience and is the clinical  coordinator at Urban Orthodontics. After graduating from Union City High School she went on to Rutgers University where she obtained her bachelor’s in Psychology.  Having gone through orthodontic treatment herself she is compassionate to the needs of the patients. She utilizes her clinical knowledge and expertise to lead the clinical assistants in providing all aspects of orthodontic care,  with a focus on safety and efficient patient treatment.


Alan Gomez


Alan has been a part of the orthodontic team for nearly six years.  He grew up in North Bergen and has an older brother and a younger sister.  Besides being very knowledgeable about orthodontics he has a very warm and friendly personality which will put your mind at ease and make you feel like family.  Alan is fluent in English and Spanish, so feel free to say Hola if you’d like! He works very hard and diligently so he can have you smiling with confidence in no time!